Privacy Policy

Last updated: 29 October 2026

This policy explains how World of Wood (WOW Store), Gwalior ("World of Wood", "we", "us") collects, uses and protects personal information when you visit thewowstore.co.in, contact us on WhatsApp, or deal with us as a customer, retailer or supplier.

1. Information we collect

We collect only what we need to respond to you and run our business:

  • Details you give us through enquiry, lead, appointment or contact forms: your name, phone number, email address, city and the message or requirement you share.
  • WhatsApp messages you exchange with our business number, including your WhatsApp phone number, profile name, message content, files such as catalogues or PDFs, and delivery and read status.
  • Business contact details of retailers, manufacturers and suppliers we work with or approach, such as company name, contact person and business phone number.
  • Usage data collected automatically when you browse the site, such as pages visited, device and browser type and approximate location, through cookies and analytics tools.

2. How we use your information

  • To answer your enquiries, share product information, quotations and catalogues, and book showroom visits.
  • To communicate with customers, retailers and suppliers, including over WhatsApp.
  • To request and receive product catalogues and price lists from manufacturers and suppliers.
  • To process orders and provide after-sales support.
  • To understand how the website is used and improve it.
  • To meet legal, tax and accounting obligations.

We do not sell your personal information.

3. WhatsApp communications

We use the WhatsApp Business Platform provided by Meta Platforms, Inc. to send and receive messages. When you message us, or we message you, your WhatsApp number, profile name and message content are processed by WhatsApp and Meta under their own terms and privacy policy, and by us to respond to you. Incoming messages and delivery updates are stored securely on our cloud storage so we can follow up.

You can ask us to stop sending you WhatsApp messages at any time by replying "STOP" or by contacting us using the details below.

4. Cookies and analytics

Our website uses Google Analytics and Vercel Analytics to understand traffic and improve the site. These services may set cookies or collect anonymised usage data. You can block or delete cookies in your browser settings; the site will continue to work.

5. Who we share information with

We share personal information only with service providers that help us operate, and only as needed:

  • Meta / WhatsApp, for business messaging.
  • Website hosting, database, cloud storage and content delivery providers (such as Vercel, Google and bunny.net).
  • Analytics providers (Google Analytics, Vercel Analytics).
  • Government or regulatory authorities, when required by law.

6. How long we keep information

We keep personal information only as long as needed for the purposes above or as required by law, for example for tax and accounting records. Enquiry and WhatsApp records are reviewed periodically and deleted when no longer needed.

7. Security

We use reasonable technical and organisational measures to protect personal information, including access-controlled systems and encrypted connections. No method of transmission or storage is completely secure, but we work to protect your data.

8. Your rights

Under applicable Indian law, including the Digital Personal Data Protection Act, 2023, you may ask us to access, correct or delete your personal information, withdraw consent for messages, or raise a grievance. Contact us using the details below and we will respond within a reasonable time.

9. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

10. Contact us

For any privacy question, request or grievance, contact:

World of Wood (WOW Store)
Patankar Choura, Patankar Bazar, Phalka Bazar, Khurjewala Mohalla, Daulat Ganj, Gwalior, Madhya Pradesh — 474001
Email: info@thewowstore.co.in
Phone / WhatsApp: +91 89598 00160